Privacy policy

InvisaBeam™ Privacy Policy

January 8, 2024

Privacy Policy

This document outlines how InvisaBeam Ltd., along with its owner PeaceDog Inc., collectively referred to as "the Site" or "we", gather, utilize, and reveal your Personal Information during your interactions or transactions on the Site.

Collection of Personal Information

During your visit to the Site, we acquire specific data regarding your device, your engagement with the Site, and details essential for processing your purchases. Should you reach out for customer support, additional data may be gathered. Here, "Personal Information" implies any data that can distinctly identify a person (including the types mentioned below).

The following list provides more insight into the types of Personal Information we collect and their purposes.

Information about Your Device

• Types of Personal Information gathered: web browser type, IP address, time zone, cookie details, your activity on the Site including viewed sites or products, search terms, and site interaction.
• Collection goal: to accurately present the Site to you and conduct analytics to enhance Site performance.
• Data collection method: Automatically captured through cookies, log files, web beacons, tags, or pixels when accessing our Site.
• Business-related disclosure: shared with our processing partner Shopify.

Information Regarding Orders

• Types of Personal Information gathered: name, billing and shipping addresses, payment details (including credit card numbers), email address, and phone number.
• Collection goal: to deliver products or services, process payments, manage shipping, provide invoices or order confirmations, communicate with you, screen for potential risk or fraud, and, in alignment with your preferences, offer product or service information or advertisements.
• Data collection method: directly collected from you.
• Business-related disclosure: shared with our processing partner Shopify.

Customer Support Data

• Collection goal: to deliver customer support.
• Data collection method: directly collected from you.

Usage by Minors

The Site is not designed for use by individuals under 18. We do not purposefully collect Personal Information from minors. If you are a parent or guardian and believe your child has provided us with Personal Information, please reach out to us at the address below for its removal.

Sharing of Personal Information

We disclose your Personal Information with service providers to assist in offering our services and fulfilling our agreements with you, as previously mentioned.

For instance:

• Our online store uses Shopify as its platform. More details on how Shopify handles your Personal Information are available at: https://www.shopify.com/legal/privacy.
• We may disclose your Personal Information to adhere to legal obligations, respond to lawful information requests, or protect our rights.

Behavioural Advertising

From time to time, your Personal Information may be used to present you with targeted advertisements or marketing messages we believe might interest you.

For example:

• Google Analytics (including Google signals) aids us in understanding customer usage of the Site. Google's use of your Personal Information is detailed at: https://policies.google.com/privacy?hl=en. Opt-out of Google Analytics at: https://tools.google.com/dlpage/gaoptout.
• We may, from time to time, share data regarding Site usage, purchases, and ad interactions on other websites with our advertising partners. This is collected and shared directly or via cookies or similar technologies (subject to your consent based on location).

Learn about targeted advertising at the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt out of targeted advertising:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Opt out of certain services at the Digital Advertising Alliance’s portal: http://optout.aboutads.info/.

Usage of Personal Information

Your Personal Information is used to offer our services, including selling products, processing payments, order fulfillment, and updating you on new offerings and services.

Legal Grounds Under the General Data Protection Regulation (“GDPR”), if you are in the European Economic Area (“EEA”), we process your personal information based on:

• Your consent;
• Our contract with you;
• Our legal obligations;
• Protection of your vital interests;
• Public interest tasks;
• Our legitimate interests not outweighing your rights and freedoms.

Data Retention

We retain your Personal Information in our records after an order until you request its deletion. For erasure rights, see ‘Your rights’ below.

Automated Decision-Making

For EEA residents, you can object to processing exclusively based on automated decision-making, including profiling, if it significantly affects you legally or otherwise. We engage in automated decision-making using customer data for significant effects. Shopify, our processor, employs limited automated fraud prevention without significant effects on you.

Such automated services include:

• Short-term IP address denylists after repeated failed transactions.
• Short-term credit card denylists linked to denylisted IP addresses.

Your Rights

GDPR EEA residents have rights to access, transfer, correct, update, or delete their Personal Information. To exercise these rights, contact us via the information below.

Your Personal Information is initially processed in Ireland, then transferred outside Europe for further processing, including to Canada and the U.S. For GDPR compliance details, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

California residents have rights to access, transfer, correct, update, or delete their Personal Information, known as the ‘Right to Know’. To exercise these rights, or to appoint an authorized agent for these requests, contact us at the address below.

Cookies

Cookies are small data files downloaded to your device when visiting our Site. They enhance browsing by remembering preferences and actions. We use various cookies, including functional, performance, advertising, and social media or content cookies, to improve our Site and services.

Types of Cookies Used

• Functional cookies for site navigation and access.
• Performance cookies for Shopify analytics.
• Persistent and session cookies: Persistent cookies last between 30 minutes to two years, and session cookies last until you stop browsing.

Manage cookies via browser settings or at sites like www.allaboutcookies.org. Note that blocking cookies can affect your Site experience and access.

Most browsers accept cookies by default. Browser settings typically offer cookie management options. Blocking cookies may not fully prevent information sharing with third parties like our advertising partners. To opt-out of such sharing, follow the "Behavioural Advertising" section instructions.

Do Not Track

Our data collection and usage practices remain unchanged in response to "Do Not Track" signals due to the lack of a uniform industry standard.

Policy Updates

We may modify this Privacy Policy occasionally to reflect changes in practices or for legal, operational, or regulatory reasons.

Contacting Us

For queries, complaints, or more information about our privacy practices, email us at contact@peacedog.com. Unresolved complaints can be directed to the relevant data protection authority or our supervisory authority.